Hur går det för ads on bikes
Vi visar dig vad du behöver i din bagageväska för att vara förberedd på punktering och andra tekniska problem på vägen. In a world saturated with digital ads, bike advertising may be the key to increasing brand retention and customer engagement. But how is that possible? So effective in fact, that, according to Nielsen , outdoor advertising is the best non-digital medium for generating online activity.
Best Innovative Bicycle Advertising Ideas to Promote Your Brand and Boost Sales
Advertising on mobile billboards is also 2. Mobile and bike billboards are, by design, able to cover large areas and therefore reach a huge number of people in the same shift — a feat that is difficult, if not impossible, to achieve with any other advertising media. For example, digital ads can only be seen by people who access certain sites and newspaper campaigns will only reach those who read them.
In contrast, by moving around high traffic areas, mobile billboards are seen by everyone, exposing a continuous flux of people to their message. A large reach, however, means little without proper targeting. This is where mobility, paired with timing, play a critical role. With mobile billboard advertising and, specifically, by advertising on bikes , you can target:. Unlike many other types of advertising media, mobile billboards cannot be muted, switched off or blocked.
By their nature, they are not easily avoidable — even people who choose not to look at them directly still see them. At the same time, for most businesses, opting for cost-effective advertising methods is common sense, even if that means sacrificing effectiveness for lower costs. By advertising on bikes and on mobile billboards, both cost and ad effectiveness are simultaneously achieved.
With the lowest CPM in the OOH industry, mobile billboard advertising has cheaper set-up and running prices than other media, which means the same budget can buy more exposure time, more views and, ultimately, more potential customers. The main principle that governs all forms of advertising is this: in order to be effective, an ad must be seen. The corollary being: in order to be seen, an ad must stand out.
Seven bike advertising tips to boost sales
Here are the fundamentals of successful outdoor and bike advertising campaigns:. We spend so much time in front of screens now that outdoor advertisements have more power than they used to. But, to captivate and impress their viewers, they need visual appeal. So aim for eye-catching visuals, specific verbiage and engaging calls to action. Be bold and keep it brief — it only takes 4 seconds for someone to notice and make up their mind about an ad before moving on.
As for the media, you can use vinyl banners with bright designs or LED billboard frames to really catch the attention of your target audience. People are constantly seeing advertisements, and a uniquely designed mobile billboard is the best way to get their attention and convert it into sales. When it comes to outdoor media, visibility is determined by three things: size, placement and lighting.
While not all mobile billboards come with LED lights, you still get to maximize visibility by opting for larger frames. For example, our AdBicy L Premium Kit comes with an extension set that transforms it into the largest bicycle billboard in the world, with an unmatched size of x mm! But size is not the only thing you could go big with; the power to be seen and heard also lies in numbers.
Having a fleet of mobile billboards carry your message across an area is bound to make a much bigger impact than a single billboard campaign. Being seen and heard also means being in the right place, at the right time. Think about the commute and travel behaviors of your target audience and then map out your billboard advertising campaign accordingly.
High traffic areas, either car or pedestrian, and especially during rush hours, are the best in terms of reach and exposure. Just make sure to check your local municipal regulations first. Truth be told, we, as consumers, have an ongoing love-hate relationship with advertising. On one hand, we hate the intrusiveness and the aggression which seem to characterize so many ads today.
Not to mention the silly copy or the outrageous claims some of them make. On the other, there are those rare moments when an ad manages to hit us right in the feels with the right story, the right emotion or the right offer. How do you tell a story? How do you stir an emotion? Advertising on bikes enables you to harness the power of brand ambassadors.
For this purpose, most companies that provide mobile billboard advertising services train their adbike riders in advance. This way, they are able to go the extra mile from simply providing information to acting as a liaison between the brand and potential customers and helping connect the two. Best and most effective adverts have at least one of these two elements: great value offers and great actionable copy.
Whether your campaign is about sales, happy hour or a grand opening, make sure you come up with something unique that incites people to take action.